HOW IT WORKS
Loyalty made simple.

Purchase eligible HL Assurance policies.Â
Coverage across travel, home, maid, motor, personal accident and critical illness.

Automatic tier assignment.
Automatically assign membership tier based on your eligible protection with us.

Enjoy exclusive privileges.
Unlock exclusive member rewards, birthday treats and privileges throughout the year.

Elevate your tier.
Renew or expand your protection to progress towards our highest tier, Diamond.
Membership Tiers
HL Rewards+ recognises your loyalty through three membership tiers.
Each tier unlocks a wider range of rewards and exclusive privileges.
HL ASPIRE
Your journey starts here.
Welcome to HL Rewards+.
As an Aspire member, you'll begin enjoying exclusive member rewards while building towards even greater benefits.
You'll enjoy:
- ✓ Welcome rewards
- ✓ Birthday rewards
- ✓ Member-only promotions
- ✓ Access to exclusive campaigns
- ✓ Tier progress tracking
HL PLATINUM
More protection. More rewards.
As your protection grows, so do your rewards. Platinum members enjoy enhanced privileges designed to thank you for your continued trust.
Everything in Aspire, plus:
- ✓ Higher-value rewards
- ✓ Annual appreciation rewards
- ✓ Lifestyle partner offers
- ✓ Enhanced referral rewards
- ✓ Priority promotional offers
HL DIAMOND
Our highest level of membership.
Reserved for our most loyal customers. Diamond membership gives you access to our most exclusive experiences and premium rewards.
Everything in Platinum, plus:
- ✓ Premium lifestyle rewards
- ✓ VIP member privileges
- ✓ Exclusive campaigns
- ✓ Priority servicing
- ✓ Invitation-only experiences
MEMBERSHIP BENEFITS
Every more with HL Rewards+.

Exclusive Lifestyle Rewards
Enjoy promotional vouchers, gifts and special lifestyle rewards throughout the year.

Birthday Treats
Celebrate your birthday with a special member reward.

Member-only Offers
Enjoy special offers available solely to HL Rewards+ members.

Referral Rewards
Invite your family and friends to enjoy HL Assurance and receive bonus rewards.

Lifestyle Privileges
Enjoy exclusive offers from our merchant partners.
YOUR DIGITAL MEMBERSHIP
Your Membership Travels With You.

Access your membership anytime, anywhere through the HL Assurance Web Portal or Mobile App
- ✓ Current membership tier
- ✓ Available rewards
- ✓ Reward wallet
- ✓ Exclusive offers
- ✓ Referral rewards

Your Membership Travels With You
Access your membership anytime through:
- Customer Portal
- HL Assurance Mobile App
View your:
- ✓ Current membership tier
- ✓ Available rewards
- ✓ Reward wallet
- ✓ Tier progress
- ✓ Renewal status
- ✓ Referral rewards
- ✓ Exclusive offers
Frequently Asked Questions (FAQs)
HL Rewards+ is HL Assurance’s customer loyalty programme that recognises and rewards eligible customers for their continued trust and support. As you purchase and maintain eligible insurance policies, you can enjoy exclusive member benefits, rewards, and offers.
There’s nothing you need to do.
If you own eligible HL Assurance policies, you’ll automatically be enrolled into the programme and assigned a membership tier.
No.
HL Rewards+ is complimentary for eligible HL Assurance customers.
Simply log in to your Customer Portal or the HL Assurance Mobile App to view your current membership tier, available rewards, and membership benefits.
Your membership tier is based on your eligible policies and/or qualifying premium with HL Assurance. Your tier may be reviewed periodically based on your policy portfolio and programme eligibility requirements.
Yes.
Your membership tier may be upgraded or adjusted if your eligible policies or qualifying criteria change.
Continue growing your protection with eligible HL Assurance products.
The more eligible products you own and maintain, the closer you’ll be to unlocking additional membership benefits.
Benefits vary depending on your membership tier and may include:
- Exclusive member promotions
- Birthday rewards
- Lifestyle partner offers
- Referral rewards
- Annual appreciation rewards
- Priority member privileges
Benefits may change from time to time.
Available rewards can be viewed after logging in to your Customer Portal or the HL Assurance Mobile App under your Rewards Wallet.
Yes.
We’ll notify you through one or more of the following channels:
- Mobile App Push Notifications
- Customer Portal
- SMS (where applicable)
- WhatsApp (where applicable)
Some rewards may have an expiry date.
Please refer to the individual reward details shown in your Rewards Wallet for the applicable redemption period.
No.
Membership status, rewards, and benefits are personal to the registered policyholder and cannot be transferred, sold, or exchanged unless otherwise stated.
Eligible products may vary from time to time.
Please refer to the latest list of qualifying products available within your Customer Portal or on this website.
Cancelling or terminating an eligible policy may affect your membership eligibility, tier status, or benefits.
Eligible members may receive referral rewards when a successful referral meets the programme requirements.
Specific referral campaigns and qualifying criteria will be communicated separately.
Our Customer Service team will be happy to assist you.
Contact us via:
- Customer Portal
- Mobile App
- Customer Hotline
