HL Assurance is a member of Hong Leong Group, a leading conglomerate with diversified businesses in banking and financial services, manufacturing and distribution, property development and investments, hospitality and leisure, and principal investment with presence in Asia, Europe, North America and Oceania. We are a licensed general direct insurer and also a member of General Insurance Association in Singapore.
The Hong Leong Financial Group
Hong Leong Financial Group is a leading provider of financial services through the subsidiaries and associate companies of Hong Leong Financial Group Berhad. The Group’s Financial Services companies provide a broad spectrum of financial services – banking, treasury, insurance, fund management, investment banking, capital markets and stock-broking throughout Malaysia, Singapore, China, Hong Kong and Vietnam. Our products and services are distributed via a diverse range of distribution channels.
Our Core Values
To consistently provide goods and services of the highest quality at affordable prices
To pursue management vision and foster entrepreneurship
To nurture and be committed to innovation
To conduct business with honour and integrity
5. Human Resource
To enhance the quality of human resources as the essence of management excellence
To ensure oneness in purpose, harmony and friendship in the pursuit of prosperity for all
To improve existing operations and to position for expansion and new opportunities
8. Social Responsibility
To create wealth for the betterment of society